Carlson Executive Education Blog

Three Myths CEOs & Executives Believe About Cybersecurity

Posted by Soumya Sen on Mar 6, 2019 8:00:00 AM

Cybersecurity breaches will result in over 146 billion records being stolen by 2023, according to Juniper Research. The impact these breaches have on the victim companies is dramatic and leaves other business leaders wondering what they can do or hoping that their organization is protected.

The reality is, no leader can afford to passively hope the problem takes care of itself. If you want to take your head out of the sand around cybercrime and cybersecurity, the first step to defending your company value is to stop believe these common cybersecurity myths.

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Topics: Cybersecurity, CEO, Common Misconceptions

Don't Wait -- Focus On Your Professional Development This Year

Posted by Nora Anderson on Feb 26, 2019 10:50:00 AM

Did you include professional development as part of your New Year’s resolutions?

It’s the end of February, and though you’ve probably settled into a routine, that’s no reason to push off your career goals.

Due to the rapid pace at which business is changing and evolving, it is more important than ever for each one of us to be focused on developing new knowledge and skills in order to stay relevant in our professions. As part of the Executive Education unit at the Carlson School of Management, professional development is at the center of our work and every day I speak with individuals who are committed to advancing their careers and leaders who are focused on talent development for their organizations.

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Topics: Professional Development, MBA, New Years Resolutions

"How much did you pay for that seat?" – Airline Tickets and Other Mysteries of Pricing

Posted by Mark Bergen on Feb 19, 2018 2:03:22 PM

Mark Bergen, James D. Watkins Chair in Marketing

On a recent flight from Minneapolis to New York, I asked the person next to me how much they paid for their ticket. After a long pause, I felt it necessary to explain why I was asking. Her hesitation was born out of the fact that it was a loaded question. She of course could just tell me the truth, but there was some level of apprehension because we all know that each of us has likely paid a different price, even though we were all going from Minneapolis to New York.

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Is Your Company’s Talent Pool Drying Up? Here’s One Way to Help

Posted by Larry Nordhagen on Feb 2, 2018 11:32:54 AM

Larry Nordhagen, Leadership Development Practice Director

No, it’s not your imagination. You are going to a lot more retirement parties these days. And as much as it’s fun to mingle with co-workers and eat cake, those frequent parties are indicative of a trend that’s affecting companies all over the United States. More people are retiring and in greater numbers than at any other time in United States history. In fact, it’s estimated that 10,000 people are retiring every day.

With all those seasoned colleagues walking out the door, your organization faces a significant brain drain that could hit every department, and could have an especially strong impact among executive leadership. Clearly, you’ll need to be reaching into the ranks of less experienced associates in order to fill this gap. But how can you prepare them to manage, lead, and accept great responsibility on a fast-track schedule?

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Finding One-of-a-Kind Strategy in a Dime-a-Dozen World

Posted by Aks Zaheer on Jan 24, 2018 11:00:29 AM

Aks Zaheer, Professor and Curtis L. Carlson Chair in Strategic Management in the Strategic Management and Entrepreneurship department at Carlson School of Management.


The best thing about the digital age is that information is easily shareable. The worst thing about the digital age is that information is easily shareable. Nowhere is that more true than in the area of business and corporate strategy. With just a few clicks and a bit of digging, your competitors can easily learn about your latest strategic plans, leaving you ripe for encroachment and imitation.

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Learning to Negotiate Like a Pro

Posted by Pri Shah on Jan 18, 2018 12:43:15 PM

Pri Shah, Associate Professor, Work and Organizations

Some days require more negotiation than others. Here’s a typical scenario: On the way into the office, you think about whether it’s time to ask the boss for a promotion. When you get to work, a client has emailed, asking to “revisit” your contract. A supplier calls to request a change of terms. During your morning meeting, the cross-functional project team squabbles over competing demands. And that evening, the boss asks if you can fly overseas for your first cross-cultural contract discussion. This would sure be a good day to have some strong negotiation skills, right?

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Innovation That Sticks: Maintaining Altitude in a World of Headwinds

Posted by Daniel Forbes on Dec 6, 2017 3:24:29 PM

Daniel Forbes, Schulze Distinguished Professor of Entrepreneurship, and Associate Professor, Strategic Management and Entrepreneurship


Ten years used to be a long time in the business world. But if you look back to all the innovations that have happened in the previous decade, you’ll remember a world in which you couldn’t use Google Chrome, fire up your iPad, call for an Uber, or rent an Airbnb. It was just ten years ago, in fact, that the iPhone was introduced.

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If you think being right is good enough—you’re wrong

Posted by Vladas Griskevicius on Nov 28, 2017 12:18:21 PM

Vladas Griskevicius, Carlson Foundation Endowed Chair in Marketing


You have all your facts lined up. Your spreadsheets are thorough and detailed. So why can’t you get anyone to agree with you?

No matter what you do for a living, you’ll probably reach a point in your career when you need to influence others and convince them to follow your suggestion, idea, or plan. When you were in the early stages of your career, co-workers might have deferred to you because of your experience and knowledge. But as you rise in an organization, you will almost certainly find that there comes a point when you need to rely on persuasion and social influence to get your point across and ensure that if you’re leading, others are following. 

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Stop talking to yourself: how hyper-fast research is changing the marketing landscape

Posted by Joe Redden on Nov 17, 2017 12:38:26 PM

Joe Redden, Associate Professor of Marketing


Five people are sitting in a room. They’re discussing the right pricing for a product, or the next new flavor to be rolled out, or which design feature to highlight on packaging. For most businesses these days, that decision gets made by those five people in the room, without an iota of input from consumers.

“But Joe,” you might tell me. “It’s time-consuming and expensive to conduct major consumer research. We’re a nimble, agile organization. We have to move fast on things like product design, flavors and features.” Even though that’s true, I have a solution for you.

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How to grow a business that’s flattened out? Time to think sustainably

Posted by Alfred Marcus on Nov 10, 2017 11:36:02 AM

Alfred Marcus, Edson Spencer Endowed Chair in Strategy and Technological Leadership


Many traditional companies find themselves at a crossroads these days. After an unbroken record of success, the products they’ve been producing for many years aren’t generating excitement among consumers or growth for their brand. As they seek new solutions to ensure a solid future for their organization, some may overlook an answer that’s right in front of them: products that focusand deliver onsustainability.

While some may view sustainability in business as an example of good intentions without real bottom line benefit, I’ve researched and found many companies realizing success with a sharper focus on sustainability. They’re applying shrewd business principles to these sustainability concepts, and they’re reaping rewards as a result. In my new book, Innovations in Sustainability: Fuel and Food,  I look at current examples of major companies revamping their approach and attitude respond to the increasing demand for products which are sustainably produced.

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