Vladas Griskevicius, Carlson Foundation Endowed Chair in Marketing
You have all your facts lined up. Your spreadsheets are thorough and detailed. So why can’t you get anyone to agree with you?
No matter what you do for a living, you’ll probably reach a point in your career when you need to influence others and convince them to follow your suggestion, idea, or plan. When you were in the early stages of your career, co-workers might have deferred to you because of your experience and knowledge. But as you rise in an organization, you will almost certainly find that there comes a point when you need to rely on persuasion and social influence to get your point across and ensure that if you’re leading, others are following.