Carlson Executive Education Blog

Sustainability has been the ultimate “moving target” for business. How you can move from talking points to action plans

Posted by Tim Smith on Oct 13, 2017 11:52:07 AM

Tim Smith, Professor, Sustainable Systems Management


You’ve thought about it. You’ve talked about it—a lot. You’ve included it as a bullet point on hundreds of PowerPoint presentations. But for many senior leaders, sustainability has been a subject that’s outside of the normal scope of businesstoo difficult to wrap your arms around and too all-encompassing to manage effectively.

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When you don’t know what you don’t know: Leading Business Analytics

Posted by Ravi Bapna on Oct 10, 2017 12:29:56 PM

Gedas Adomavicius, Carolyn I. Anderson Chair in Business Education and Professor, Department of Information and Decision Sciences

Ravi Bapna, Curtis L. Carlson Chair in Business Analytics and Information Systems, Program Director for MS-Business Analytics and Academic Director of the Carlson Analytics Lab

If you feel as if you’re being buried under a mountain of data, and if you often wonder if you’re realizing maximum value from all those bits and bytes, then you might be heartened to hear that–at least among the majority of your fellow businesspeople–you’re not alone. The corporate executives we teach and consult with tell us that while they’re hearing more and more about machine learning, artificial intelligence and analytics, they often feel overwhelmed and underprepared for handling the challenges of Big Data within their own organizations.

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Yes, there are still four P’s in Marketing — But they have new meanings in our digital age

Posted by Ravi Bapna on Aug 25, 2017 9:01:53 AM

Ravi Bapna, Curtis L. Carlson Chair in Business Analytics and Information, University of Minnesota

Digital technology has disrupted just about every segment of marketing, and the classic “Four P’s” are no exception. While they used to stand for pricing, product, promotion and placement, the power of social media marketing has prompted my development of “Four P’s 2.0,” which are participation, platform, personalization, and prediction. It’s now possible to look at the strategic and analytical aspects of digital marketing using the lens of both the old and the new Four P's. For example, an old P, placement, is no longer exclusively in a store, and also has significant implications for digital search. In the same way, modern promotions must take the power of prediction into account, with reliable ways for marketers to predict who will respond to campaigns and how to target them accordingly.

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Next stop, C-Suite: How the Carlson Executive Leadership Program is shaping tomorrow’s leaders

Posted by Larry Nordhagen on Aug 22, 2017 9:57:31 AM

Larry Nordhagen, Leadership Development Practice Director - Executive Education at Carlson School of Management

The jump from manager to C-Suite executive can be a challenging one. After working exclusively in a functional area, managers who move upward are expected to demonstrate a new set of skills. Many high-performing organizations are realizing that this learning curve can be accelerated. They are progressing beyond the days of “trial by fire” and looking for ways to groom and develop future leaders before they step into senior leadership roles.

For the most part, high-level leadership development has been within the reach of only large corporations. But the Carlson School has created a robust applied-learning opportunity, The Carlson Executive Leadership Program (CELP), which expands the elite experience to those in small- and mid-size organizations.

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